Vision and strategy
We are 48,000+ people in 25 countries across the world. We are a global company driven by a global purpose and a strong belief that the excellence of our service is the way to win people's hearts.
Established in 1993, we are now one of the largest restaurant operators in Europe and a significant restaurant industry actor in China. From sushi to burgers, from "bricks and mortar" restaurants to our virtual brands, we aim to deliver exceptional service and the irresistible taste of our products at affordable prices, to our guests around the world.
Service is our recipe for winning.
To become the European leader who inspires the global restaurant industry.
Winning our guest’s hearts through unique service, product and experience in our restaurants, delivered by passionate AmRestees makes our scalable and sustainable brands thrive.
Our business model is based on a great leadership team that builds scalable and sustainable brands. We believe that a strong portfolio of multi-brand restaurant operations, franchise network, a well-integrated supply system, and innovative digital and delivery solutions will create sustained value for all our stakeholders and provide long term sustainable growth.
All elements of our strategy are connected: each one is powered by another, and drives the next. This comprehensive approach enables us to create an exceptional experience and earn the trust of our guests, employees, investors and partners.