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We are 44,000+ people in 22 countries across the world. 

We are a global company driven by a global purpose and a strong belief that the excellence of our service is the way to win people's hearts. 

Established in 1993, we are now one of the largest restaurant operators in Europe and a significant restaurant industry player in China.

From sushi to burgers, from "bricks and mortar" restaurants to our virtual brands, we aim to deliver exceptional service and the irresistible taste of our products at affordable prices, to our guests around the world.

Our mission 1

Our Purpose

Service is our recipe for winning.

Our Vision

To become the European leader who inspires the global restaurant industry.

Our Mission

Winning our guest’s hearts through unique service, product and experience in our restaurants, delivered by passionate AmRestees makes our scalable and sustainable brands thrive.

Our mission

Our Strategy

 

Our business model is based on a great leadership team that builds scalable and sustainable brands. We believe that a strong portfolio of multi-brand restaurant operations, franchise network, a well-integrated supply system, and innovative digital and delivery solutions will create sustained value for all our stakeholders and provide long term sustainable growth.

All elements of our strategy are connected: each one is powered by another, and drives the next. This comprehensive approach enables us to create an exceptional experience and earn the trust of our guests, employees, investors and partners.

Core areas

Food Service

Food service

Our end to end food service must be sustainable and deliver excellence in margin, innovation and quality. It must serve our guests to the highest standards and deliver commercial value.

Operations

Operations

Every single restaurant should provide an excellent experience to our guests and, at the same time, have a healthy, profitable business model.

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Franchising

Successful franchising demands a  clear strategy, robust business model, market know how - as well as great brands.  At AmRest, we give our partners the confidence and stability of working with a worldwide franchisor.

Omnichannel

Online & delivery

Digital has become an integral part of our customer's journey and one of our strategic growth pillars. We believe that by providing exceptional customer experience, we can be ahead of the game. Therefore, we continue to drive for a seamless, personalized and omnichannel experience for all our customers.

AmRest is about people, because they are the glue that holds our culture together.

We speak different languages, and we work with different brands, but we are all AmRestees. We have a passion to constantly learn and the ambition to inspire a global restaurant industry. We know, that through our strong values, passion, and discipline, we can win guest’s hearts, serve excellent food and bring happiness.

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Our Purpose

Every day in our restaurants, stores & offices, anywhere around the world, we deliver service in many ways.

And service is our recipe for winning hearts!

2 139 stores

2 139

stores

8 brands

8

brands

22 countries

22

countries

Milestones

There is a story behind every success and a unique recipe for achieving it. In the case of AmRest, it is a story of passion, determination, and faith in people.

It was not always easy; we have tasted both the bitter and sweet of building a business. In a market where change is constant, our people have shown a relentless desire to learn, adapt and grow.

Our story began in 1993 when a group of young American entrepreneurs, including Henry McGovern and Donald Kendall Jr. arrived in Poland, with the idea of starting a business. Their dream materialized in the form of a Pizza Hut franchise in the main square of the city of Wrocław.

Since then, we have grown our business in many other markets in Europe and established operations in China.

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Milestones

1993
The company is born with the first Pizza Hut in Poland

Our journey began in Wrocław, Poland – we opened our first Pizza Hut restaurant, became a franchisee and founded our first company, American Retail Systems (ARS)

Adding KFC to brand portfolio
We added a new brand to our portfolio: We welcomed guests to our first KFC restaurant in Poland, an instant success.
1995
1998
Entering the Czech market

Having built a proven track record in Poland, we expanded internationally through the acquisition of the Yum! business in the Czech Republic as the national operator of KFC restaurants.

Merger with YUM! Brands
AmRest NV was born through the merger of YUM! Brands and American Retail Systems. We had grown to a company with 3 200 employees!
2000
2005
Debut on the Warsaw Stock Exchange
In 2005, Yum! ceased to be a shareholder in the company. In April 2005 we successfully debuted on the Polish stock exchange. In the following year, our stock price doubled!
Adding Burger King and Starbucks to brand portfolio
In March we opened our first Burger King restaurant in Poland and we achieved another major breakthrough - the beginning of our partnership with Starbucks.
2007
2011
Purchase of La Tagliatella in Spain
We invested in Restauravia, a company that owned KFC stores and La Tagliatella, a chain of Italian concept casual dining restaurants in Spain. Through this acquisiton, we became also a franchisor of an equity restaurant brand.
Entering China with Blue Frog
Our portfolio expanded to include Chinese brand – Blue Frog. AmRest arrived in Shanghai, Beijing, and Nanjing!
2012
2015
Finaccess becomes the most significant shareholder
Finaccess became the most significant shareholder and new directors were appointed to the AmRest Board.
Managing 1000 restaurants
Finaccess increased its share in AmRest to more than 50%, thus becoming AmRest’s controlling shareholder. The total number of restaurants in our portfolio exceeded 1 000 for the first time!
2016
2017
Becoming master franchisor of Pizza Hut
We signed Pizza Hut Master Franchise Agreement which allowed us to start franchising Pizza Hut restaurants in Poland, Czech Republic, Slovakia, Hungary, Slovenia, Bulgaria, Serbia, Croatia. This was a big step for us to develop as a franchisor.
Celebrating 25th year / Listing on the Spanish Stock Exchange
We celebrated our 25th year with more than 2 000 restaurants, three new brands in our portfolio, and nearly 40 000 people on board! To further boost our growth, we transferred our holding company to Madrid, Spain, and listed on the Spanish Stock Exchange on November 21.
2018
2018
Acquisition of Sushi Shop
25 years after we opened our first restaurant, we signed the largest M&A deal in our history: an acquisition of Sushi Shop, the leading sushi brand in Europe.
Redesigning AmRest
The global pandemic forced us to slow down, but also created new opportunities. Our delivery channel grew significantly and we accelerated new digital solutions across the business. We also launched a more resilient and sustainable business model.
2020
2023
30th anniversary
We marked our 30th anniversary, recording an upward trend in sales throughout the years. We focus on further sustainable and profitable growth.